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Search Engine Optimization leads to higher traffic and, ultimately, more customers by increasing the ranking of your site.
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Learn More About SEO

SEO or Search engine optimization, optimizing your website for the search engines, is a critical tactic to reaching more of your ideal customers. You need to create compelling content that addresses your ideal customers’ biggest problems, using the words that they use at Google or Bing.
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Understanding SEO

There are a lot of variables about why one website outranks another,
but most can be categorized as either on page or off page techniques.

On Page Optimization

On page optimization is all about making sure that the words on your web pages, blog posts and YouTube videos match up with the words that your ideal customer just used at a search engine.

It’s knowing where to put your keywords–in the titles, headers, body copy and intrasite links–in a way that still reads well and still is persuasive enough to make your visitor take a desired action, like clicking on a Buy Now! button, filling out a contact form, or picking up the phone.

Off Page Optimization

Off page optimization is about getting quality, incoming links to your website or blog. Links from other websites, blogs or certain social media websites.

Links that come from trusted websites with related content, where they use great keywords when linking to your site, and don’t link to everyone and their mother offer the most value.

Relationship between on-site and off-site SEO

While on-site SEO and off-site SEO can be analyzed separately, it is important to note that they are intricately linked. Off-site SEO comes about because of interesting, note-worthy, relevant and engaging content on your site or blog.

Content on your site or blog falls under the on-site SEO category. So off-site SEO is a direct result of on-site SEO.

That’s not to say that off-site SEO always arises from good on-site SEO. In fact, you need to work hard at encouraging people to link back to you. You have to make an effort to build followings in the major social networks.

There is a lot of time and effort that goes into building an effective off-site SEO campaign above and beyond the content you create.

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