Even with our loaded inboxes and the advances in content marketing and social media, email marketing still remains one of the most effective forms of digital marketing. This is particularly apparent when looking at email’s ROI, roughly 4300%! In fact, 73% of today’s marketers believe that email marketing is core to their business. 43% of businesses even have 2-3 employees dedicated to email alone. It’s safe to stay that email is here to stay.
Why Does Email Work?
As consumers and email aficionados, which we have all come to be, we’re all far too familiar with spammy sales pitches and unhelpful newsletters. These are the types of emails that are not effective today. With the advent of Google’s Inbox and other advanced filtering email platforms, these emails get filtered out before they even reach the customer’s eyes.
The opportunity in email marketing lies in adding value to your consumers. Good email content strives to deepen the relationship between the brand or business and their audience. This can be accomplished through effective subject lines that drive users to open, followed by quality, valuable content that can help or delight the user.
Part of delighting your subscribers lies in delivering the best format for the device that they are on when reading your email. 72% of online adults receive emails on their smartphones, yet there’s still 24% of marketers that don’t consider responsive design when crafting email templates. That’s ¼ of today’s emails that are simply ineffective.
How Can WMDI Make Your Email Marketing Effective
When we partner with your business, we won’t just create more email noise. We’ll help you to stand out in your customers’ inboxes. Our email experts will work with you to craft compelling emails and get them out to a captive, receptive audience.
Here’s how we help your business grow through email:
- We Have The Largest Targeted Opt-In Database In The Industry!
- We Deploy Local, Regional, National and International Advertising Campaigns
- We Offer HTML and Graphic Design Support
- We Have Servers Throughout the U.S.
- No Risk of SPAM!
- We Are a “White Listed” Company – This means we are not at risk of being flagged as SPAM by Google and other email providers. We actually have a priority online marketing status with a 99% success rate at delivery.
The Facts About Being a White Listed Company
We’re a White Listed company. That means we are not at risk of being flagged as SPAM by Google and other email providers. We actually have a priority online marketing status with a 99% success rate at delivery.
You may be asking – Is being “White Listed” really necessary if my email list is opt-in? The simple answer is – YES! Email providers cannot tell whether or not a user has opted into an email. Instead, they look at the quality rating of the sending network. If the quality rating is low, they may flag the email as SPAM, regardless of whether or not the user had subscribed for that email.
Pairing Email Marketing with Proactive Marketing for Success
You can reach greater sales and higher profits by pairing email marketing with proactive marketing. Don’t sit back passively hoping that a customer will click on an ad and reach you. Be proactive and get your message out.
Being proactive with email allows you to get your message to an audience that’s already expressed an interest in your product or service. Promote those quick close items that will drive sales. Showcase upcoming special promotions. Utilize enticing CTAs to drive consumers straight to your website where they may further convert.
Your reader is ready. It’s time to start reaching out to them to build and maintain your relationship.
Drive More Traffic. Get More Leads.
We can help any size business quickly acheive page #1 ranking for highly-competative
key words, in key cities! Over 30 years of local search marketing in Baltimore City,
Timonium, Towson, Lutherville, Columbia, Ellicott City, White Marsh and Owings Mills, Maryland.