Pay By Call
Pay Per Call Marketing, also known as cost-per-call, is yet another advertising payment format in which the advertiser pays for leads* based on the volume of calls that advertiser receives from a given placement.
Pay Per Call advertising works through a publishing network. These publishers promote your product or service through both online and offline distribution channels using unique, trackable phone numbers. You don’t pay for the exposure. You just pay for the leads that come to your business through the trackable phone number.
Why Pay Per Call with WMDI
There are many benefits to a Pay Per Call marketing model with WMDI:
- First and foremost – you pay for leads, not just ads or impressions. We’ll work with you and the publishers to set a price per lead with no hidden costs.
- Expand your reach to distribution channels that aren’t always available to you. By working with our wide publisher network, you can increase your exposure across online and offline channels.
- Quality is our focus. We strive to deliver only quality leads to your business. Our automated screening procedures minimize low-quality or inaccurate calls before you even receive the call. We drive quality leads to your business or call center, thereby increasing call center sales.
How to Get Started
There are 3 simple steps to getting started with Pay Per Call marketing.
Why Does Pay Per Call Make Sense?
The statistics around the cross section of search and mobile phone usage are staggering. By 2016, BIA/Kelsey anticipates mobile searches to eclipse desktop by 27.8 billion searches. At that time there will be 225 million mobile search users. 64% of smartphone users are using their mobile devices to shop online. 56% of mobile searches have local intent and 70% of all local, mobile searches result in a phone call.
Clearly the market is there for advertisers to benefit from a Pay Per Call advertising model. It’s not just us telling you that. $68 billion of the $132.8 billion spent on local advertising across channels is going towards driving telephone calls to businesses. Driving phone calls to businesses is a huge market and an opportunity lost if you are not partaking in this form of advertising.
*A “lead” is any call which meets established changeability guidelines for a product.