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What is SEO?

SEO, or Search Engine Optimization, comprises the techniques and strategies used to improve the rank of a website in search engines’ organic (non paid) listings. Though Google is often the target of SEO, SEO strategy does cover Google, Yahoo, and Bing.

The ultimate goal of SEO is to increase traffic to a website, by improving the position of that website in organic search on the search engine results page, or SERP. After all, a website in position 1 of the SERP will drive higher traffic than a website in position 10 or not even on the first page. Here’s an example of the top organic results on a search engine results page.


To reach this goal of being ranked at the top ot 1st in organic search engine results when consumers are searching for your product or service locally, you must tackle a variety of SEO initiatives: keyword research, content creation, link building, and many other on-site and off-site tactics.


What is On Site vs Off Site SEO?

Search Engine Optimization includes both on-site and off-site activities.

On-site SEO includes all tactics that involve manipulating your own website to perform better in search engines. This may include creating new content for your site, optimizing content for given keywords, interlinking pages of your site, etc.
Off-site SEO, as the name suggests, includes all tactics outside your website. This includes building a network of backlinks from other reputable sites, maintaining social media profiles, and more.

How to Use SEO to Increase Visibility

As we mentioned before, your end-game is to improve ranking and increase traffic to your site, thereby improving the visibility of your website. After all, there’s virtually limitless opportunity with Google alone responsible for 100 billion searches per month. That translates to 3.3 billion searches per day, and Google only has roughly 75% market share of search.

To take advantage of this immense opportunity, it’s important leverage SEO best practices, social media, and pay-per-click or paid search advertising to give you a dynamic, wide-reaching marketing mix. If you fail to implement these strategies, that just creates opportunity for your competitors to creep in on your customers.

What Worldwide Media Direct, Inc.® Can Do

We’re not a just a set-it-and-forget-it SEO agency; we’re a full service partner that can guide you along all areas of search – organic, paid, and local. We’ll work with you to develop a strategy that drives traffic to your site by implementing a combination of search optimized web design, paid search advertising, and social media marketing. We’ll even work with you to optimize conversions, converting your increased traffic to qualified leads.

Jump ahead of your competitors in search today. Request a free quote to get started increasing rankings, traffic, and customers.

Drive More Traffic. Get More Leads.

We get you more traffic by managing both your on-page and off-page SEO. Start with a FREE quote.     Get a FREE Quote

We can help any size business quickly acheive page #1 ranking for highly-competative
key words, in key cities! Over 30 years of local search marketing in Baltimore City,
Timonium, Towson, Lutherville, Columbia, Ellicott City, White Marsh and Owings Mills, Maryland.

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For a complete SEO quote, please include your estimated budget or any questions on how we can help in the notes.
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